Knowledge Hub

Answers, with the trade-offs left in.

Written for the person paying for the website, not for other developers. Read these and you will brief any agency better — including us.

Flagship article · Performance · 12 min read

Why your website is slow — and what actually fixes it

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A plain-English tour of what happens between a click and a visible page, the four decisions that cause almost all slowness, and how to tell whether a fix is real or cosmetic.

Covers: images, JavaScript, fonts, third-party scripts, hosting, and how to read a Core Web Vitals report without a developer.

The writing schedule

Each article answers one question properly. Live titles are linked; the rest are commissioned.

Performance

Why your website is slow — and what actually fixes it

Live

Technology

Next.js or WordPress: how to decide without a developer's opinion

Live

Cost

What a website should actually cost in India, and why quotes differ 10x

Live

How AI assistants read your website — and why structure now beats keywords

Commissioned

Security

The five things that get small business websites hacked

Commissioned

Ecommerce

Where online stores lose customers, measured step by step

Commissioned

Process

How to brief a website project so it does not go over budget

Commissioned

Ownership

Who owns your website? A checklist before you pay the final invoice

Commissioned