Get found on Google. And now, inside AI answers.
Search Engine Optimisation makes your website appear when someone searches for what you sell. Answer Engine Optimisation makes it appear when someone asks an AI assistant instead.
This page explains both in two parts: why search visibility is worth paying for, and the types of SEO that produce it. No jargon, no promises of rank one by Friday.
Why is SEO important?
Right now, someone in your city is searching for exactly what you sell. They will call one of the first few businesses they see. If that is not you, you never find out the enquiry existed — there is no missed call, no notification, nothing.
That is what makes it dangerous. Bad SEO does not look like a problem. It looks like a quiet month.
The enquiry goes to your competitor instead
Nobody scrolls to page two. If a competitor sits above you, they get the call you would have won — same service, same city, sometimes a worse business. You are not losing on quality. You are losing on visibility.
You end up renting customers forever
With no search presence, every single enquiry has to be bought through ads. The day you pause the spend, the phone stops. A page that ranks keeps working while you sleep, and gets cheaper every month it stays there.
People judge you before you speak
Buyers assume the businesses on page one are the serious ones. Being absent is read as being small, new or inactive — an unfair judgement made before anyone has seen your work.
Now AI skips you too
When someone asks an assistant for a recommendation, it answers from sources it can read and trust. No search presence means no mention. This is the same mistake as ignoring Google in 2010, happening again right now.
What are the types of SEO?
Six of them. Most agencies sell you one and call it SEO. They work together or they barely work at all.
Making sure search engines can reach, read and understand every page. This is the floor — no amount of content fixes a site that cannot be crawled properly.
- Crawlability, indexing and sitemap health
- Site speed and Core Web Vitals
- Mobile rendering and responsive behaviour
- Clean URLs, canonicals and redirects
- Structured data markup
- HTTPS, security headers and error handling
What an individual page says and how it is organised — so both a reader and a search engine can tell in seconds what question it answers.
- One clear search intent per page
- Titles and meta descriptions written to be clicked
- Heading structure that reflects real content
- Internal links to related pages
- Image alt text and file naming
- Readable formatting and scannable sections
Signals from outside your website that suggest you are a credible source — mostly other reputable sites linking to or mentioning you.
- Genuine backlinks from relevant sites
- Business directory and citation consistency
- Digital PR and industry mentions
- Brand searches and reputation signals
- Removing or disavowing harmful links
- No purchased link schemes — they eventually cost you
Getting found by people searching in your city or neighbourhood. For clinics, showrooms, offices and service businesses, this is usually the highest-value work of all.
- Google Business Profile setup and optimisation
- Location and service-area pages
- Consistent name, address and phone everywhere
- Local structured data
- Review generation and responses
- Maps visibility for ‘near me’ searches
Publishing pages that genuinely answer the questions your customers ask, in the order they ask them — from first curiosity to ready to buy.
- Keyword and question research
- Topic clusters instead of scattered posts
- Service pages written for one intent each
- Comparison, pricing and FAQ content
- Refreshing pages that are slipping
- Editors write, engineers fact-check
Category and product pages are their own discipline — thousands of near-identical pages, filters that create duplicates, and stock that changes daily.
- Category page architecture
- Product structured data with price and availability
- Filter and pagination handling
- Duplicate and thin content control
- Out-of-stock and discontinued product strategy
- Merchant feed alignment
We study who is already winning, then work out why.
Before writing a single page we look at the sites currently ranking for your terms — what they cover, how their pages are structured, where their authority comes from, and which of their pages actually earn the traffic.
That analysis becomes the plan: the gaps worth filling, the pages worth building, and the technical problems worth fixing first. Guesswork is expensive; data is not.
Ranking on Google is no longer the whole job.
A growing share of your customers now ask an AI assistant instead of searching. Those assistants do not show ten blue links — they give one answer, and cite a handful of sources.
Answer Engine Optimisation is the work of making your site one of the sources they can read, trust and quote correctly.
Server-rendered content
One question per page, answered early
Structured data everywhere
Plain, checkable language
Consistent facts across the web
Genuine depth on your subject
Two plans. Both monthly, both cancellable.
SEO is continuous work, so it is priced monthly rather than as a project. No lock-in contract — if the reports stop making sense, stop paying.
Growth SEO
For a single-location business that needs to start appearing for the searches its customers already make.
- Full technical audit, then ongoing fixes
- Up to 10 target keywords
- On-page optimisation across existing pages
- Google Business Profile and local SEO
- Structured data and schema setup
- 2 optimised content pieces per month
- Search Console and Analytics monitoring
- Monthly plain-English report
Authority SEO + AEO
For businesses in a contested market that also want to be the source AI assistants quote.
- Everything in the Growth plan
- Up to 25 target keywords
- Semrush competitor and gap analysis
- AEO: structured answers built for AI citation
- 4 optimised content pieces per month
- Off-page authority and citation building
- Conversion tracking and enquiry attribution
- Monthly strategy call with the team
Prices exclude GST and any third-party tool or advertising spend. Large ecommerce catalogues, multi-city targeting and multi-branch businesses are scoped separately.
Technical fixes can show within weeks. Content and authority usually take three to six months to move meaningfully, and competitive terms take longer. Anyone promising page one in thirty days is either buying links or describing a term nobody searches.
No, and neither can anyone else — Google does not sell positions and its ranking system changes constantly. What we can guarantee is the work: measurable technical health, published pages, and a monthly report showing exactly what moved.
More than before, but the target has widened. AI assistants build their answers from web sources, and the same things that make you rank — clear structure, real depth, structured data, trustworthy signals — make you citable. Sites with no search presence are invisible to both.
Usually both, starting with what exists. Pages sitting on page two are the cheapest wins available. New content comes after we know which questions your existing site fails to answer.
A plain-English report: visibility and ranking movement, traffic and enquiries by source, what we published or fixed, what it changed, and what we are doing next month. No vanity charts.
Find out where you actually stand.
Send us your website. You get a written audit: your visibility today, who is beating you and why, and the three things worth fixing first.